The Sony Alpha 7 IV camera is built for creators who want sharp photos, cinematic video and reliable performance in any setting. The 33-megapixel full-frame sensor works with Sony's Bionz XR processor to deliver rich detail and clean images, even in low light. Colours look natural and true-to-life, while creative modes let you shape the look to match your style. Real-time Tracking and Eye AF keep your subject sharp, whether it's a person, animal or bird. It follows movement smoothly, so you can focus on framing the shot. And with up to 10 fps continuous shooting, you won't miss the key moment.Good to know- The electronic viewfinder and vari-angle touchscreen make it easy to shoot from any angle- In-body image stabilisation helps reduce blur from handheld shots- Record 4K video at up to 60 fps for plenty of detail- Advanced colour profiles like S-Cinetone and S-Log3 give you more control when editing- Built-in livestreaming lets you broadcast in up to 4K without extra kit- WiFi, USB-C and Bluetooth make it simple to transfer images or back them up automatically- The included 28-70 mm f/3.5-5.6 OSS II lens is ideal for landscapes and portraits
